The Ayestarán location awaits its official opening this Monday while customers protest an offering they consider expensive and limited.

14ymedio, Juan Diego Rodríguez, Havana, September 28, 2026 – At the doors of the brand-new Neighborhood Market on Ayestarán Street, in Havana, customers crowded together Monday morning. Several women approached the glass, shaded their eyes with their hands to overcome the reflections and inspected the shelves, which were still only half full. The door was closed. Inside, employees were finishing placing the products because, as one of them explained to 14ymedio, today is the opening and “Government people” are coming.
The establishment, located at 207 Ayestarán, between Néstor Sardiñas and Perfecto Lacoste, in the municipality of Cerro, is part of the Neighborhood Market project, an initiative that the Ministry of Domestic Trade has promoted as a formula for recovering state-owned premises and stabilizing the retail sale of basic products. According to the regulations, state-owned establishments are awarded through bidding for management by mipymes [small and medium-sized enterprises – SMSE in English], cooperatives, self-employed workers and other economic actors.
In Ayestarán, the newly painted blue-and-white premises certainly looks more presentable than many state-run stores in the capital and is light-years away from looking like the dilapidated ration-market bodegas. On the windows, Neighborhood Market signs alternate with the name Doña Luisa and the logo of DV Alimentos Sanos Super Deliverde. Inside there are new display cases, a refrigerator and shelves that this Monday still showed large empty spaces. continue reading

The anticipation, however, began to diminish when curious customers discovered the price list. The 900-milliliter bottle of oil costs 2,600 pesos; a kilogram of powdered milk, 4,500; rice, 800, and black beans, 600. Each egg costs 130 pesos, or 3,900 per carton. A can of tomato paste costs 1,000 pesos and a can of Spam, 1,100. The 500-gram package of luncheon meat sells for 900 pesos, while soap costs 380 and each roll of toilet paper, 190.
“I don’t see many products either,” said a woman leaning on a cane as she looked through the glass. The prices, she maintained, can also be found at some mipymes. Los Mercados de Barrio [Neighborhood Markets], according to what the authorities have announced, have a limited catalog that includes products such as vegetable oil, powdered milk, chicken, ground meat, rice, sugar and coffee, as well as cleaning supplies such as detergent, soap and toilet paper.
“This isn’t a Neighborhood Market, this is just any old mipyme,” another woman shouted toward the inside so the workers could hear her. “The milk is just as expensive as elsewhere, and the toilet paper is even more expensive,” she protested.
The reaction contrasts with the project’s official presentation. Just a few hours earlier, Minister of Domestic Trade Betsy Díaz Velázquez had inaugurated another Neighborhood Market in the Sierra Maestra housing development, in Boyeros. The official station Radio Rebelde said that these establishments seek to offer food and cleaning products at prices between 10% and 15% lower than those at other stores. The Government also grants incentives to private operators, including a tax rebate and exemption from rent during the first two years.

The Cuban News Agency itself joined in the enthusiasm and said that there are already 24 establishments throughout the country operating through a “service administration and commercialization contract” between the selected economic actor and the state-owned company that owns the property. The official press presents the initiative as a possibility for reducing costs and prices thanks, among other advantages, to a 5% sales tax.
None of that tax framework consoled those doing the math in front of the Ayestarán door this Monday.
“Why are they going to open this if it’s the same thing the mipymes already have?” another woman asked. A passing man intervened to point out that, at least, the oil was cheaper than at other establishments. The response came immediately, almost like a chorus: “That oil isn’t cheap for anyone.”

“We settle for everything; this is really a scam,” another woman insisted. Around her, the others nodded as they continued mentally comparing the prices with salaries, pensions and what they had seen in other stores.
The scene summed up the challenge facing the commercial experiment. Since this is not a subsidized bodega, and no matter how many tax benefits they receive, prices will respond to the law of supply and demand.
“This is disrespectful,” one of the women concluded before walking away from the still-closed door. “They are making fun of us to our faces every day and we allow them to do it.”
Translated by Regina Anavy
______________________
COLLABORATE WITH OUR WORK: The 14ymedio team is committed to practicing serious journalism that reflects Cuba’s reality in all its depth. Thank you for joining us on this long journey. We invite you to continue supporting us by becoming a member of 14ymedio now. Together we can continue transforming journalism in Cuba.





















