With Meliá’s decision, four international hotel chains have now withdrawn, either partially or completely, from Cuba in the last four days: the first was the Canadian company Blue Diamond, followed by the Spanish company Iberostar and the Asian company Aston. In total, some 60 luxury hotels (4 and 5 stars) will no longer be managed by foreign companies.
The measure is taken “from a deep sense of corporate responsibility, and responds to and is a consequence of a combination of unforeseen circumstances beyond the management or action capacity of Ilha Bela,” the statement said, referring to the sanctions announced in the executive order signed by Donald Trump on May 1 and which will be applicable from this Friday, June 5.
The affected hotels are Gran Hotel Bristol Habana Vieja, Innside Catedral Habana, Meliá Buena Vista, Meliá continue reading
Cayo Santa María, Meliá Jardines del Rey, Meliá Las Dunas, Meliá Península Varadero, Paradisus Los Cayos, Paradisus Princesa Mar, Paradisus Río de Oro, Paradisus Varadero, Sol Caribe Beach, Sol Cayo Santa María, Sol Río de Luna y Mares and Sol Varadero Beach.
The chain maintains that the impact is “limited,” since almost all of these hotels were already closed due to the collapse of tourism, caused by the energy crisis and the suspension of international flights
The chain maintains that the impact is “limited,” since almost all of these hotels were already closed due to the collapse of tourism, caused by the energy crisis and the suspension of international flights. In any case, Ilha Bela says it is “activating and implementing specific plans to carry out an orderly disaffiliation of these hotels.”
The statement adds that protocols are being implemented to inform Meliá’s suppliers and customers. Ilha Bela, based in Madeira, is the subsidiary through which the Mallorcan company operated its hotels in Cuba under the Meliá, Paradisus, Sol, and Innside brands.
For the moment, Meliá has not provided any further details beyond the statement. The last statements made by Gabriel Escarrer, CEO of the Spanish hotel chain, were on May 20, a few days before communicating the decision to Gaesa. The businessman, who was attending a tourism event in a Mallorcan town, admitted that the situation on the island was “difficult” and “unsustainable” and that he considered the scenario very uncertain. “I think that today few people know what is going to happen with Cuba,” he responded regarding expectations.
Regarding his business, he remained cautious. “We are consolidating and placing the few remaining customers in the same hotels,” he said. It is now known that the company will keep 19 establishments open, three of them in Havana – Meliá Cohiba, Meliá Habana, and Sevilla Habana – two in Cienfuegos – the Meliá San Carlos, for which it received a claim under the Helms-Burton Act, and La Unión – and one in Sancti Spíritus – the Meliá Trinidad Península.
In addition, it will retain control of the following resorts: Meliá Internacional Varadero, Meliá Las Américas, Meliá Varadero, Meliá Marina Varadero, Sol Palmeras, and Mystique Casa Perla by Royalton; Meliá Cayo Coco, Sol Cayo Coco, and Meliá Cayo Guillermo; and Meliá Santiago de Cuba, Sol Turquesa Beach (Holguín), and Paradisus Los Cactus.
Also present at the meeting was the president of the Balearic Islands government, Marga Prohens (Popular Party), who stated that Balearic companies like Meliá are “examples of excellence, job creation, and opportunities in countries like Cuba.” She added that her government would stand by these companies “in the face of any attack on their freedom” that might occur “anywhere in the world,” alluding to the threat of sanctions.
This Wednesday, shortly after the information came to light, the regional government’s Tourism Minister, Jaume Bauzà, spoke out, expressing his concern about the situation and conveying the regional administration’s willingness to “help in any way possible”.
“I haven’t been able to speak with the Mallorcan companies that are there, but I reiterate that we will look out for them. It’s a commercial matter, but if we can help in any way, we will,” he said.
Although it is a business matter, he insisted, the non-autonomous government views the situation these Mallorcan companies are facing with “concern” and hopes “that it can be resolved as quickly as possible” for both them and the Cubans. “Maximum cooperation, recognition, and willingness to help in any way we can,” he concluded.
However, for now, the situation does not appear likely to escalate politically. This Wednesday, elDiario.es published a report on the pressure exerted by the Donald Trump administration on foreign companies, for which it consulted sources within the Spanish Foreign Ministry. “The government, through the Foreign Ministry, is following with great attention and enormous concern the extraterritorial impact of the unilateral measures taken by the US against Cuba, which affect the interests of Spanish companies and exacerbate the humanitarian crisis facing the Cuban population,” they declared.
Meanwhile, a spokesperson for the European Commission said that there is “aware that some EU companies have been considering ceasing or reducing their economic activities in Cuba in recent days. We are closely monitoring the situation. We expect all parties to ensure a level playing field for EU companies.”
“We are closely monitoring the situation. We hope that all parties involved will ensure a level playing field for EU companies.”
This Monday, another Balearic hotel chain, Iberostar, confirmed its withdrawal from six of the 12 hotels it managed in Cuba, all owned by Gaesa. The company will continue, for the time being, to operate those hotels belonging to Cubanacán and Gran Caribe. The Balearic newspaper Última Hora reviewed the situation of other companies in the archipelago, such as Blau, which manages three hotels in Cuba that are currently closed—two in Varadero and one in Havana—none of which are Gaviota properties. Valentin Hoteles, with three Gaesa-owned establishments—in Havana, Cayo Cruz, and Cayo Santa María—has not yet commented.
Although not explicitly mentioned, the Mallorcan family-owned Roc chain is also in the same predicament. It manages five hotels in Cuba, of which only one—Roc Casa del Mar—belongs to Gaesa, while of the other four, three belong to Gran Caribe and one to Cubanacán. Finally, Barceló has no signed agreement with Gaviota, and its two hotels—Barceló Solymar and Occidental Arenas Blancas—belong to Gran Caribe.
“We have to wait and count to 21,” Mallorcan hoteliers told Última Hora . According to the newspaper, despite the catastrophic years for tourism on the island, business owners maintain “their commitment to continue operating in the country and preserve their leading position, especially those seeking to recoup investments made to reposition their establishments.”
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